The Most Important Question

‘”What” do you want to accomplish through social media… and “why”?

Social media success is more than simply creating a presence on the most popular public social media platforms of the day.  Rather than focus on “where” you should be, the vital first step is asking the question “why” you want to use social media and “what” you want to accomplish .  Additionally, the most powerful and compelling stories serve as both a window into a different world and a mirror which reflects back upon audiences on either a conscious or subconscious level.

The Social Frequency Difference

I started Social Frequency to serve clients who are ready to innovate and integrate social media into their overall business strategy at a fraction of the cost of your typical agency.

With a lifelong creative entrepreneurial spirit and senior-level management background, I also have over twelve years of experience in the integrated disciplines of creative production, marketing, communications, public relations, membership programs and customer service..

Take advantage of our ala carte proprietary social media services or integrate us into your organization as your social media department.

At Social Frequency, we help you join your future… already in progress.

Ready to get started?  Contact Stuart at stuart@socialfrequency.net

As is the case in cultivating any strong relationship, social media is a long-term investment in itself.  Measuring your return on your social media investment includes both tangible and intangible metrics based upon the goals of your social media program.

If your organization is only into social media for the short-term “quick sell”, you may bring more damage than benefit to your brand.  

The more immediate currency of the social web is social and brand capital which is measured by the degree of loyalty, quality of relationships and emotional bonds between brand and consumer/influencer which ultimately drives economic behavior.  Social capital metrics include, but are certainly not limited to, the composite of positive ratings, reviews, views, links, user-generated content, comments and more.

Social Frequency can help you develop the right metrics and social media ROI measurement forumla as part of your overall Social Media Strategy .

Ready to get started?  Contact Stuart at stuart@socialfrequency.net

Remember, social media success is an engaged and mutually beneficial conversation in which ”control” is shared in a manner which paves the way for valuable partnership.  Social Media Engagement is an opportunity to listen, learn and understand the best way to expand your organization’s vital interests as well as the interests and passion of key influencers.

At Social Frequency, we have deep and profound understanding for how to connect with the social web in an authentic and meaningful way.  We’ve spent years on both the organizational and influencer sides of the fence. 

Social Media Engagement helps you identify the right approach to connecting with the social web by understanding the source, motivation, intent and desired outcome for any given opportunity. 

As Social Media Engagement helps your organization expand its base of influence on the social web, you will then be in a position to maximize your leverage through uniquely creative Social Media Campaigns.

Social Media Engagement is also one phase of a complete Strategic Social Media Planning Process.

Ready to get started?  Contact Stuart at stuart@socialfrequency.net

A key component of your social media strategy is training staff and leadership on how to use and leverage the functionality of your social media presence on platforms such as Twitter, Facebook and Wikipedia. 

While your organization’s future is connected to organization-wide participation on the social web, proceeding without a solid understanding of how these sites function within the scope of you social media strategy could result in costly and damaging scenarios. 

Social Frequency can design and deliver a customized social media training plan as part of your social media strategy.

Ready to get started?  Contact Stuart at stuart@socialfrequency.net

The answer is yes.  Why not seperate your organization from the pack by creating buzz through your own custom social web applications?  Simply put, social web applications are essentially pieces of custom developed software designed to engage your audiences on the social web. 

Whether it’s a catchy Facebook widget or pushing the social web experience to iPhones, Social Frequency can work with you to develop impactful social web applications for your organization.

Why not include Social Web Applications in your overall Social Media Plan ?

Ready to get started?  Contact Stuart at stuart@socialfrequency.net

Creativity, entertainment and experimentation are the three keys to a successful social media campaign.  Viral social media content spreads not simply because it’s there, but because it evokes emotional reactions and carries authenticity. 

The most successful and viral Social Media Campaigns are the ones in which you share control and allow your brand fans to carry your organization’s message.  Through measurement, I’ve found the most successful campaigns are ones which focus on user-centered content rather than talking heads.  Even more, user-centered campaigns generate user participation and investment which translates into brand loyalty and activism.  

Once your organization has established a strong relationship-based presence on the social web, Social Frequency can help you develop, implement and measure Social Media Campaigns as unique as your organization.

Social Media Campaigns are a fundamental component of your Social Media Plan .

Ready to get started?  Contact Stuart at stuart@socialfrequency.net

For the day-to-day tracking of social web content and conversations, Social Frequency offers comprehensive Social Media Monitoring strategies and services to help your organization measure and manage the ”climate” of the social web as it relates either directly or indirectly to online reputation and vital interests. 

As the Social Media Monitoring process yields opportunities for making connections, the next phase is the framing of general and specific outreach strategies for  Social Media Engagement.

Social Media Mapping is also one phase of a complete Strategic Social Media Planning Process.

Ready to get started?  Contact Stuart at stuart@socialfrequency.net

Social Media Mapping is an intensive research and analysis exercise which involves a thorough search of the web to identify the groups, communities and people active on the social web relating to your sphere of interest and influence. 

An ranking analysis is performed of key social media sources to measure and assess levels of influence  based upon Social Frequency’s proprietary formula.

Once the Social Media Mapping process is complete, the next phase is to engage in ongoing Social Media Monitoring .

Social Media Mapping is also one phase of a complete Strategic Social Media Planning Process.

Ready to get started?  Contact Stuart at stuart@socialfrequency.net

The best starting point is identifying what’s out there presently which relates to your interests and areas of influence. 

A Social Media Audithelps you understand your organization’s online reputation through scanning, analysis and reporting of the types of conversations which are occurring on the social web relating to your specific organization.  At the conclusion of the audit, you will receive an online reputation scoring profile based upon Social Frequency’s proprietary methodology.  The online reputation scores serve as a good benchmark for future measurement.

Once the Social Media Audit is complete, the next step is Social Media Mapping.

The Social Media Audit is also one phase of a complete Strategic Social Media Planning Process.

Ready to get started?  Contact Stuart at stuart@socialfrequency.net

Social media success begins in understanding it’s not just a tactic, but more importantly an investment in long term organization-wide strategy that is carefully cultivated and executed. 

As with any strategic business plan, social media strategy development requires the same thorough planning, scanning and analysis of internal organizational and external environmental factors, ultimately leading to integration within the overall strategic business plan and organizational policy.

Social Frequency can help you lead your way through the entire process of “institutionalizing” the function of social media within your unique organization the right way.  In addition to social media training and implementation we can even help you manage the day-to-day social media function for whatever the duration. 

Once your unique Strategic Social Media Plan nears the implementation phase, Social Frequencycan help jump-start your roll out through a custom Social Media Training program for staff and leadership.

Ready to get started?  Contact Stuart at stuart@socialfrequency.net